Animal Justice Party QLD
The Animal Justice Party (AJP) is an Australian Political Party focused on animal advocacy and protection through the political system.
The Queensland state branch of the AJP was in need of a strong social media presence to aid their campaign, leading into the 2022 Federal election.
As the Lead Senate Candidate and an experienced member in the Party, with the added bonus of social media knowledge, I put my hand up to take on the position and was accepted.
I was tasked with creating social media content, posting to their platforms, and managing the comments section. I was tasked with designing billboards and creating a radio advertisement for the campaign.
SOCIAL MEDIA & MARKETING PLAN
Using the nationally-developed Election Manifesto document as the foundation, I developed social media content that promoted the Party's policies and Queensland Candidates, with careful consideration of various target audiences. The AJP Qld wanted to ensure strong advocacy, education, and inspiration on the topics of animal rights, environmental protection, and human injustices.
BILLBOARD DESIGNS
These are examples of some of the billboards I designed to promote the party during the 2022 Federal Election.
